The gods of the TikTok algorithm are the capricious ones. One viral TikTok doesn’t really guarantee that you’ll stay in their good graces forever.
Building a following on this platform requires hard work, a great personality, and tons of creativity.
But there are also tested tips and tricks you can use to increase the likes count on your TikTok videos. What are those?
In today’s post, we uncover 11 effective strategies to get more likes on TikTok. Ready to beat the odds?
Why Do TikTok Likes Matter?
So, why does it even matter how many likes your videos are getting? Well, as with any social media platform, TikTok utilizes metrics such as likes, views, and comments to determine which videos are popular and worth recommending to others.
In a nutshell, more TikTok likes equals more visibility. The more people like your videos, the more likely they are to show up in other people’s feeds. It’s like a digital spotlight shining on your content.
If you want to become a full-time creator or simply increase your reach and engagement, likes are one of the metrics you should be trying to optimize. But how?
How To Get Likes on TikTok – 11 Tips
Here is our comprehensive list of the best tips for getting into people’s hearts and FYPs.
#1 Hook ‘em Right Away
Most big social media platforms are fast-paced, but TikTok reinvented the game. No, really. The average watch time for videos on the platform is less than a few seconds. 1.5 to 15 seconds, to be exact.
How to combat the promise of quick gratification that often comes with skipping to the next TikTok?
You need to grab users’ attention right away! In the first few seconds of your video, that is. How can you do that?
➡️ Start your TikTok with an intriguing question or statement. Here are some fun examples to illustrate the idea:
- A counterintuitive statement: “Did you know that bananas are technically berries?”
- A promise of a story: “This is the moment I realized my dog truly loved me.”
- A relatable struggle: “I’ve been feeling really overwhelmed lately. Here’s how I’m coping.”
- A thought-provoking question: “What would you do if you suddenly had unlimited money?”
📝 Remember – viewers consider their time an investment, even if they’re not doing it consciously. You need to deliver strong enough incentives for them to stay and (which is equally as important) actually deliver on the promise made within the hook to keep them happy with their “investment.”
Do that and you’ll be seeing your likes reaching new heights.
@modernday_eratosthenes And it might do a pretty decent job of protecting astronauts from the solar and cosmic radiation #stem ♬ Epic Music(863502) – Draganov89
Source: modernday_eratosthenes, TikTok
#2 Use Captions
Captions are a wonderful and often unappreciated feature that can immensely improve your watch time and likes count.
First of all, captions make your videos accessible to a wider audience, including those who are deaf or hard of hearing.
On top of that, captions help search engines index your videos, making them more discoverable.
They also provide valuable contextual information, helping viewers understand the content better. This can extend the watch times and encourage conversation.
#3 Use Hashtags
Hashtags are like digital labels that categorize your TikTok content. When you use relevant hashtags, you’re essentially telling TikTok, “Hey, this video is about [topic].” This helps TikTok recommend your video to users who are interested in that topic.
Pretty straightforward.
How to use them to your full advantage?
➡️Be Specific: Avoid using overly broad or generic hashtags. The more specific your hashtags, the better your chances of reaching your target audience.
➡️ Research Popular Hashtags: Use tools like TikTok’s search function or third-party apps to find popular hashtags related to your content.
➡️Combine Hashtags: Use a mix of popular and niche hashtags to increase your visibility without getting lost in the crowd.
@duolingo why is he always there #jacksonwang #ao3 #duolingo #fyp #fanfic ♬ Of course the vid where I look like sht went viral – Milo/Lara
Source: Duolingo, TikTok
#4 Try Different Formats
If you want to become a TikTok influencer, you have to accept the fact that you’re playing a game in which rules can change quite unexpectedly.
Algorithm updates, for example, can start favoring a different type of content from the one you’re making. That can impact your likes.
Now, if you’re doing something that works for you, that’s amazing. Persist and refine it. However, if you haven’t found your niche yet, trying different types of formats can be a good strategy to decipher which content generates the most buzz.
➡️ Short-form videos: TikTok’s core format is short-form videos, typically lasting between 15 and 60 seconds. This format is ideal for quick, engaging content.
➡️Duets and Stitches: Duets and stitches allow you to collaborate with other creators by reacting to or adding your own content to their videos. This can be a great way to reach a new audience and increase engagement.
➡️TikTok Slides: This popular feature allows users to make a series of images or videos that transition smoothly, often accompanied by music or sound effects. It’s an engaging format that can help you convey useful information or provide entertainment in an easy-to-absorb way.
➡️ Challenges: Participating in popular TikTok challenges can help you gain visibility and reach a wider audience.
@bellapoarch #duet with @bellapoarch ♬ M to the B – Millie B
Source: bellapoarch, TikTok
#5 Use Popular Sounds
Sounds rule TikTok. Whether it’s a trending song or a funny, relatable audio clip, using a popular sound with your TikTok can significantly increase its reach.
So, how can you master the art of using trendy sounds?
➡️Use TikTok’s search bar to find popular sounds. Look for sounds that are being used in many videos, especially those with high view counts and likes.
While the sound can help attract viewers, the quality of your content is still crucial. Ensure your video is relevant to the sound and adds value to the trend.
Don’t be afraid to show your silly, creative side. People value authenticity and relatability, so try to think of a way to hop on a trend that makes sense for your personal brand and utilizes shared experiences.
#6 Edit Your Videos With CapCut
CapCut, a popular video editing app, offers several features that TikTok doesn’t have. If you’re looking for a more advanced editing tool for your content, CapCut can be a wonderful alternative to consider.
💎CapCut provides motion tracking and keyframe animation. These features allow for more complex and creative video editing.
🎥 The app offers a vast library of templates and effects that you can use to enhance your videos. These can include transitions, filters, text effects, and more.
The best part? As a sibling to TikTok (the app is made by the same parent company), CapCut is designed to seamlessly integrate with the platform and deliver high-quality videos. So, you’re not losing anything; you can only gain!
#7 Utilize the TikTok Studio Analytics
The TikTok Studio Analytics is where you can go to gain valuable insights into your audience, its engagement, and content performance.
It often provides educational resources, tutorials, and best practices for content creation. All of this is important if you’re trying to make content accessible, easily watchable, and engaging!
#8 Be Relatable
In the world of TikTok, where authenticity reigns supreme, relatability is a powerful tool for gaining likes and building a loyal following. When viewers can connect with your content on a personal level, they’re more likely to engage, share, and, ultimately, like your videos.
➡️ Think of the content you like to watch and why. Analyze how your favorite creators make and maintain connections with their viewers.
➡️Share personal stories. Let your audience into your life and experiences. Of course, establish healthy boundaries for yourself, but don’t shy away from showcasing real, human emotions.
@maxtabakin Hope I can inspire other people to follow their passions ❤️ #photography #followyourpassion #lostmyjob ♬ Gretta Ray Vienna Cover – Gretta Ray
Source: maxtabakin, TikTok
#9 Post Consistently
One of the most common tips you’ll find when searching the query “how to get more likes on TikTok” is to post regularly.
Why is that important?
Well, TikTok’s algorithm rewards consistent activity. The more frequently you post, the more likely your content is to appear in users’ feeds.
How to establish a good content posting schedule on TikTok?
➡️Determine Frequency: Decide how often you can realistically post. For regular content, we recommend posting at least three times a week. Going above that is recommended if you want to build your following faster.
➡️Test Different Times: Try posting at various times throughout the day to see what works best.
➡️ Consider Content Creation Time: When planning your content, factor in the time it takes to create and edit your videos.
#10 Use TikTok’s Effects
Adding visual or audio texture to your TikToks is a helpful way to make sure your viewers stay engaged in the content for longer and show their appreciation in likes.
TikTok knows that, equipping creators with a vast library of various visual and sound effects to add to the videos. From various filters, transition effects, and virtual backgrounds to sound effects you can apply to your speech, there are plenty of ways to capture viewers’ attention.
@flixbus Chat is this real??? 😩 #SlayBus #FlixBus #irememberwhen #streaming ♬ original sound – FlixBus
Source: flixbus, TikTok
#11 Buy TikTok Likes
A reliable strategy to increase your likes on your TikTok account is partnering with experts in social media engagement, such as Bulkoid.
🔝 Bulkoid offers a strategic approach to boosting your TikTok visibility and engagement. By providing genuine, organic likes, we help you break through the noise and reach a wider audience.
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❇️ Our service uses real accounts, not bots, ensuring your growth is natural and undetectable by the algorithm.
Want to learn more? Start your campaign today and watch your likes and followers soar.
Key Takeaways
So, what’s the big secret to increasing your likes on TikTok? Here are some key takeaways to remember from this article:
✴️Hook viewers early: Grab their attention within the first few seconds.
✴️Use captions: Make your videos accessible to a wider audience.
✴️Utilize hashtags: Research and use relevant hashtags.
✴️Experiment with different formats: Try duets, stitches, or green screen effects.
✴️Use popular sounds: Incorporate trending sounds to increase visibility.
✴️Edit your videos with CapCut: Enhance your videos with advanced editing tools.
✴️Utilize the Creator Portal: Gain insights and optimize your strategy.
✴️Be relatable: Connect with your audience on a personal level.
✴️Post consistently: Maintain a regular posting schedule.
✴️Use TikTok’s effects: Enhance your videos with visual and audio elements.
✴️Consider buying TikTok likes: Boost your engagement and visibility with Bulkoid.
By refining your content creation strategy a bit, you should be able to see your videos getting more love and engagement. We wish you the best of luck on your journey as a creator!
Sources:
- Maraj, Kylie. “The TikTok Algorithm: How It Works and How to Leverage It.” First Media, 26 Apr. 2022, first.media/blog/how-the-tiktok-algorithm-works/.