There is no denying that TikTok is the most popular social media platform. From dancing to trending songs to awesome DIY projects, TikTok has it all.
With millions of videos being uploaded each day, there are some that managed to sneak their way into all of our For You pages. So, what are the most viewed TikTok videos in 2024?
Below, we compiled a list of the videos with the most views on TikTok and a short description of what we think made them go viral and gain millions and sometimes billions of views.
Most Viewed TikTok Videos in 2024
10. Laughing Baby by Daexo – 401 million views
https://www.tiktok.com/@daexo/video/6901709683568938245?lang=en
With 401 million views and 35.3 million likes, this video shows a heartwarming and touching moment between a mom and their baby daughter. The mom gently squishes the baby’s cheeks, making the baby laugh joyfully.
There is no denying that people love to hear babies laugh. And this viral TikTok video is all the proof you can ask for.
What makes this video loved by so many people is, without a doubt, the sound of the baby’s laughter. More than that, the video is simple. There is no editing, special effects, or complicated setups. The appeal of the video is the pure and infectious happiness of a baby’s laugh.
9. Sorrel Horse Dancing to “Say It Right” – 453 million views
https://www.tiktok.com/@jamie32bsh/video/7058186727248235782?lang=en
This viral video has over 450 million views, and the view count is growing daily. Even now, people are leaving comments on the video, showing how loved this short TikTok clip is.
The video shows a man filming himself in a bathroom dancing to a sped-up version of Nelly Furdato’s hit song “Say It Right.” The dance is uplifting and casual, making everybody smile the first time they see the video on their “For You” page.
The video’s casual and familiar setting has earned it 453 million news and over 53 million likes. The focus is only on the man filming himself in the mirror and dancing to a hit song known worldwide.
8. Gabs’ Strawberries Covered In Chocolate – 462.3 million views
https://www.tiktok.com/@pr4yforgabs/video/7332187682480590112
Who would think a simple video of strawberries covered in chocolate would gather such an audience? With 462.3 million views and 50.8 million likes, this 15-second clip shows that the classic combo of strawberries and chocolate is unbeatable.
The video setting is simple. In the video, someone is filming a bowl of strawberries covered in chocolate, with a few close-ups showing how delicious the late-night snack looks. The room is dark, with only the phone flashlight putting the classic food combo on the spotlight.
Gab’s chocolate strawberries show that you don’t have to work hard to go viral and have one of the most-watched TikTok videos. The simple editing, combined with the virality of food content and using a popular sound, made this video reach millions of users.
7. Nyadollie’s Beauty Tutorial – 514.3 million views
https://www.tiktok.com/@dollievision/video/7208244986666585386
Make-up tutorials are one of the most watched content across all social media platforms, so it is no surprise that one of them is among the most-watched TikTok videos. What makes this video different is the high production quality and Nyadollie’s talent.
The first thing that catches your eye is the production quality. The lighting, crisp image, and aesthetic angles show that the video was filmed with high-quality equipment. This setting is perfect for make-up tutorials because every step is clear, making it easy for the audience to replicate the techniques.
Nyadollie’s talent also shines in the video, which helped her gain 514.4 million views and 38 million likes. You can see that she knows what she is doing, and the simplicity of the look makes it perfect for beginners who want to improve their makeup routine.
6. Zach King’s “Wet Paint Illusion” – 660.5 million views
https://www.tiktok.com/@zachking/video/6745555903166041349?lang=en
Zach King has not one, not two, but four of the most viewed TikTok videos, and we’ll cover all of them on this list. He is a well-known internet personality who gained popularity on the now-discontinued platform Vine.
He is known as a professional filmmaker and illusionist, leaving viewers in awe with every video. Zach’s “Wet Paint Illusion,” with over 600 million views and 11 million likes, continues to confuse his audience to this day. The video shows Zach painting a hallway only to walk through it a few seconds later.
The technical skill needed to produce this kind of optical illusion makes this one of the most viewed videos on TikTok. Zach managed to create a convincing illusion, making the viewers watch the video numerous times to figure out how he had done it.
5. Bella Poarch’s “M to the B” – 838.9 million views
https://www.tiktok.com/@bellapoarch/video/6862153058223197445
Bella Poarch’s “M to the B” video is one of the most iconic and viral videos on TikTok. This is a lipsync classic that managed to gain more than 800 million views and 67 million likes in a short time.
The video shows Bella bobbing her dead to the beat of Millie B’s “M to the B.” It is engaging because of its simplicity and Bella’s cute and charismatic facial expression. The video was posted at a time when the song was going viral, making it the perfect example of choosing the right song at the right time.
Another factor that helped the video gain so much attention was the fact that other users reacted to and recreated the clip. Plenty of content uses the same sound, but Bella’s is the most viewed TikTok video.
4. Zach King’s “Glass and Cake Illusion” – 967.1 million views
https://www.tiktok.com/@zachking/video/6749520869598481669?lang=en
We’re back with Zach King and his entertaining optical illusion. The “Glass and Cake Illusion” is Zach’s third most viewed TikTok video, with 967.1 million views and 13.3 million likes. Everything happens so fast in this video that you’ll miss it if you blink.
The clip starts with Zach holding a glass of water and slowly putting it on the table. When the glass is on the table, it’s revealed that it’s actually cake. Zach shows us this by taking a knife and cutting through the cake. This video plays on the popular trend of “Real or cake.”
As with his other illusion videos, Zach’s execution is flawless. The video cuts are seamless, making the viewer watch the clip multiple times to see the point where a regular glass of water turns into a delicious cake.
3. Zach King’s “Unexpected Hiding Spots” – 1.1 billion views
https://www.tiktok.com/@zachking/video/6766278000783658245?lang=en
The third TikTok video with the most views is Zach King’s “Unexpected Hiding Spots.” The video has over 1 billion views and 9 million likes, making it one of the fastest-growing TikTok videos.
The clip is set in a bathroom and shows Zach and his team playing the popular kids’ game of hide-and-seek. As Zach has nowhere to hide, he quickly jumps in the mirror and hides in the cabinet, only to be found by the seeker.
This video has gained this much attention because it plays on a well-known and loved kids’ game while adding the classic Zach King twist. The playful setting of the game makes the viewers think how great it would have been if they could find hiding spots like this in their childhood.
2. James Charles’ Christmas Wonderland Transition – 1.7 billion views
https://www.tiktok.com/@jamescharles/video/6768188988441332998?lang=en
Another beauty influencer with one of the top viewed TikTok videos is James Charles, but not with the content you think of. James hasn’t made this list with a make-up tutorial or product review.
Instead, James is on this list because of his iconic Christmas decorations from 2019, gaining 1.7 billion views and 9 million likes. The video plays on the trend of people throwing Christmas ornaments in a room and quickly closing the door. The ornaments represent grenades which explode and fill the room with festive decorations.
The video was posted on the 8th of December when people decorate their own houses for the holidays. James’ video shows how important it is to schedule your uploads to make the most out of special events and trends.
1. Zach King’s “Harry Potter Illusion” – 2.1 billion views
https://www.tiktok.com/@zachking/video/6768504823336815877
The most viewed TikTok video belongs to no other than Zach King. His optical illusion videos gain millions of views, but his “Harry Potter Illusion” broke the record.
For this viral video, Zach used inspiration from the well-known book and movie franchise Harry Potter. Zach is shown flying on a broomstick while a soundtrack associated with the franchise plays in the background. But, as with other Zach King TikTok videos, the flying is just an illusion tapping into a widely known cultural reference.
The video is short and engaging and uses elements that are known to people worldwide. The simple setting and Zach’s popularity and talent made his “Harry Potter Illusion” the most-watched video on TikTok, with over 2 billion views and 25 million likes.
Want to be on this list?
As seen from our list, many types of content can get you viral on TikTok and gain millions of views. Whether it is videos like Zach King’s optical illusion, Bella Poarch’s lipsyncing, or just filming a late-night snack, there is always a strategy that improves and maximizes a video’s reach.
If you are a content creator on TikTok, our social media services can help you gain the popularity you want and make you a well-known influencer.
Thanks to our services, you can grow your engagement and following in no time, making it much easier to go viral and have the most viewed TikTok video.
So don’t wait any longer. Get viral on TikTok today!